𝗝𝗼𝘂𝗿𝗻𝗮𝗹 𝟭: 𝗘-𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗘-𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: 𝗘𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗻 𝗩𝗮𝗹𝘂𝗲 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝘀
Theory
Name of Theory: The Factors Influencing Successful Implementation of E-Commerce within SMEs Businesses
Founder of Theory: Supattra Kanchanopast
Years of Published: 2014
Definition of Theory: The researches highlight the causes to the success of e-commerce implementation within Thai small and medium enterprises (SME)s.
Research Framework:
H1: Difference organizational factors have different success of e-commerce implementation within SMEs business.
H2: Technological factors have different success of e-commerce implementation within SMEs business.
H3: Environmental factors have different success of commerce implementation within SMEs business.
Variables and Items:
Summarize:
According to (Supattra, 2014), ‘Electronic commerce commonly known as
E-commerce which is conducting business over the internet and it is also refers
to buying and selling goods and service. Transferring funds digitally, and
facilitating the transaction of business activities between and among
businesses, individuals, governments or other organizations.’ E-commerce also
can give a lot of benefits to business organizations especially in terms of
cost reduction and reaching global market. E-commerce is an important strategy
that Thai government has been pushing SMEs to reinforce competitiveness, and
create competitive advantage that can be seen from the 2nd Thailand Information
and Communication Technology Master Pl. The use of ICT is to build sustainable competitiveness
for Thai industries. This strategy would emphasis about to help many sectors in
Thailand, to gain comparative advantages and potentials, to compete competitiveness
including SMEs.
This research project will contribute to factor of success of e-commerce implementation
within Thai SMEs. The actual impact of success factors on the process of
e-commerce within Thai SMEs in regarding organizational factors showed that
support from the owner / manager is quite meaningful as they would result in
the distribution of the correct spending and budgetary expenditure for the
implementation of e-commerce in SMEs. Resource readiness is indeed an important
element, specifically when it comes to financial, human and technological
implementation of e-commerce by SMEs and the opportunity to develop. Besides
that, Organizational culture has also played a major role in achieving success,
since it is beliefs, habits, behaviors, regulations acquired as a member of the
organization, hence cultural problems concerning strength to e-commerce in SMEs.
Other than that, the overall technological factors had influenced the
effectiveness of implementation of e-commerce within Thai SMEs. The
technological factors here include security issues, the IT experts and the
method of e-commerce played an essential part in affecting the implementation
of e-commerce. Technology implies a risk that may result in unintended shared
personal data or a transferred financial transaction; thus the, e-commerce
security has become an important element of continuing success. Similarly, IT
specialists, that design and construct e-commerce websites, operate computer
networks, essentially give users access to databases and systems such as, pay
more attention to security; is also an important element for the implementation
of e-commerce within SMEs. In addition, e-commerce security is controlled much
simpler throughout the incident that SMEs have IT specialists. In order for
Thai SMEs to be successful in e-commerce they should have a high level of
awareness about customers’ needs.
Material Support Review:
Resources:
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