H2: Firm’s organizational e-readiness positively influences the level of B2B e-marketplace use.

H3: Top management strategic support positively influences the level of B2B e-marketplace use.

H4: Products’ characteristics and demand uncertainty negatively influence the level of B2B e-marketplace use.

H5: Governmental pressure positively influences the level of B2B e-marketplace use.

H6: Partners’ pressure positively influences the level of B2B e-marketplace use.

H7: Competitive pressure positively influences the level of B2B e-marketplace use.

H8: B2B e-marketplace’s mission and provided eservices positively influence the level of B2B e-marketplace use.

H9: Operational rules positively influence the level of B2B e-marketplace use.

H10: Ownership Status positively influences the level of B2B e-marketplace use.

H11: Profile and extent of participating firms positively influence the level of B2B e-marketplace use.

Variables and Items: 

Summarize: 

    According to (Chen, 2020), ‘Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer’, (p.1). While Choudhury and Hadaya (as cited in Saprikis & Vlachopoulou, 2015, p.2) said that the B2B e-Marketplaces can be defined as intermediaries that allow multiple buyers and suppliers to meet on an electronic platform that rests on the Internet infrastructure in order to exchange information about products/ services, conduct transactions online and adhere to other value-added services; constituting an increasingly important application for Information Technology (IT).

This research project will execute and contribute to the recovery of pandemic Covid-19 through e-Marketplace with the opening of many job opportunities while staying at home. The people can be an agent or dropship to the bigger or famous company to sell their products even though they no need to hold the products or stocks. They only need to find the potential customers through popular electronic platform such as Instagram and Facebook. For those who affects due to the Covid-19 and MCO which they cannot go out to work and lost the source of income, they can cover their expenses to the household by selling the masks or hand sanitizer. In the past, only doctors, nurses and patients used it. But, nowadays, all people have to wear masks while staying at the public.

Other than that, the businessman who already success with their business will be more advanced from all over the world due to the high demand of their kind of products. People only have to stay at their home and accessing the internet or browse the product’s website to order the things that they want. They only have to pay and wait until the things or products arrived at their door. With the internet facilities nowadays, people itself may advance in the world development and following the trends. They also no need to go at crowded supermarket or mall to buy the things they want and the pandemic Covid-19 will recover quickly if they follow-up with the Standard Operating Procedure (SOP).

Material Support Review: 

Resources:  https://publications.waset.org/9999679/pdf