According to (Amit, 2020), ‘Business-to-customer (B2C) is a business strategy where the seller directly tries to sell products and services to customers who are end-users of such a model. In the last decades, B2C became increasingly popular where end-users started buying from retailers' e-commerce stores. The B2C model has an international influence for end-users so that those home-operated small businesses can offer to customers around the world. Traditional non-profit stores can shut down their brick & mortar store and invest a fraction of the money on marketing & e-commerce set up to make huge profits. B2C is kind of like a shopping mall, having to eat out in restaurants, going to pay per view movies where you'll get all the product details, will be delivered to your home, and yet have the refund feature if a product may not be as your expectation.’

This proposed research should be consisting of the effect of corona virus on Malaysia's online business. On observing it, online businesses have been discovered to be serious action affected by this pandemic illness. The country has suffered horribly while the death rate is rising but the economy of the country has also dropped significantly in the coming days. Restoring and boosting the economy like once is assumed to be very difficult. This pandemic illness is deteriorating the state of the country. The country becomes affected in both health and economic aspects. Almost all of the products are produced in China, and Malaysia is also totally reliable on the products from China. With real impact of corona virus, all processes of shipments are disrupted that have reduced the country's economic growth.

Other than that, the obstacles that vendors endure throughout the e-marketplace are reducing customer buying behavior. Reducing the buying behavior also reduces the delivery and transporting processes. According to the implemented survey procedures, the recognized scenario will last for a minimum of four more months. It will weaken the e-marketplace and will result in large losses. Like the issues in the purchaser that with the delivery of the food, there is a change in the pollution of the food by the e-marketplace products. Because of this, the restriction of human interaction to human is chosen to make that contributes to the breakdown of e-commerce sales.

Material Support Review: 

Resources: https://www.researchgate.net/publication/320015071_Trust_Transfer_and_Its_Effects_on_The_Continuance_Usage_of_Mobile_Service_in_B2C_E-marketplaces